Axewood crew


Shea emry - Founder

Founder, Shea Emry, was an All-Star Middle Linebacker and one of the fiercest and nastiest players in the Canadian Football League. Sidelined with an injury in 2011, Emry launched his first entrepreneurial endeavour - Wellmen, an action based men’s adventure club that proves being a ‘real man’ is about being a balanced man; no tear, grunt, or hard work left out. Axes quickly became integrated into his work due to their connection with our primal past and the way they break down barriers and get people trying something new. Seeing the value in the experience, Shea launched Axewood earlier this year and is pumped about getting more axes into people's hands! When not out stoking fires or sharpening blades, Shea speaks to men's health and development issues as an advocate for Movember, the Canadian Men's Health Foundation, and Bell Let's Talk. 


Tony Ganton - TEAM Lead

Tony has just finished up his degree at UBC with a major in Psychology. He played on the UBC Varisty football team winning a national championship in 2015.  Tony was introduced to axes by our founder Shea 3 years ago on a Wellmen adventure and hasn't looked back since. He loves getting back in touch with nature and exploring new and exciting things. When not running events with Axewood you can find Tony at almost all UBC Varsity games trying to grow a competitive culture and engaging alumni.



A change catalyst, development specialist, strategic visionary, creative ideator, and athlete. An established entrepreneur, Chad founded his first company in 1995. Focus Events was developed to target the corporate, social change, entertainment and the athletic event sectors. Followed by Cognizance Consulting in 2003 a marketing, strategy and business development agency.  Chad also has a background in training and development, outdoor pursuits, early childhood development, education, product design, emergency management, logistics, health and fitness as well as digital media. In addition to being a General Manager of Wellmen Inc., Chad is the Principal  Cognizance Consulting, Focus Events, Disruptive Media, and The Fellowship Project and Sports Wellness Summit.